VISIT CALIFORNIA VIDEO SERIES
With VICE White Label (Virtue) we produced a three-part video series, showcasing the lifestyle of famous Californians (a musician, surfer, and comedian) through the eyes of high profile Australians who share the same passions, sense of adventure, and vocations.
Shooting for 2 weeks and in 38 locations, this was a great way to embed with the client’s true product (CALIFORNIA!) a run & gun aesthetic for their channels. They had great response, Australians pushing as top visitors to CA.
From food-loving DJ's, Them Jeans & Levins exploring the best food joints and music Los Angeles has to offer...
to champion surfer Sage Erickson leading surfer/photographer Lyndsay Noyes road tripping from Ventura County to catching waves under the Golden Gate Bridge...
and Melbourne stand up comic Jonathan Schuster hunting down Bruce Lee's birthplace with George Chen--a leading figure in San Francisco's comedy scene, in this docu-series we showcased the visual awe and beauty of an entire state.